MarketReportsOnline

After experiencing positive volume growth in 2009 and 2010, tea declined in total volume by 1% during 2011. There is currently a strong tendency among Japanese consumers to migrate away from tea in hot drinks towards RTD tea in soft drinks as RTD tea represents a more convenient option. However, the decline in volume sales of tea remained limited in 2011 for various reasons. However, the fact that the radiation leak from the Fukushima nuclear power plant contaminated tea crops across a... Euromonitor International''s Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change....