MarketReportsOnline.com - Tea in Japan

After experiencing positive volume growth in 2009 and 2010, tea declined in total volume by 1% during 2011. There is currently a strong tendency among Japanese consumers to migrate away from tea in hot drinks towards RTD tea in soft drinks as RTD tea represents a more convenient option. However, the decline in volume sales of tea remained limited in 2011 for various reasons. However, the fact that the radiation leak from the Fukushima nuclear power plant contaminated tea crops across a...


Euromonitor International''s Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Tea Market In Japan

Published: March 2012                      No. of Pages: 37                       Price: US $ 900
Table of Contents
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Ajinomoto General Foods Inc (agf) in Hot Drinks (Japan)
Fukuju En in Hot Drinks (Japan)
House Foods Corp in Hot Drinks (Japan)
Kataoka Bussan Co Ltd in Hot Drinks (Japan)
Mitsui Norin Co Ltd in Hot Drinks (Japan)
Executive Summary
Hot Drinks Contracts in Volume and Value During 2011
the Fukushima Radiation Disaster Raises Safety Concerns
Nestlé Maintains Its Leading Position in Hot Drinks
Low Prices Drive Demand for Hot Drinks in Large Format Grocery Retail Channels
Hot Drinks Is Expected To Register A Slow But Steady Decline During 2011
Key Trends and Developments
Radiation Leak Raises Safety Concerns About Domestically Produced Hot Drinks
Rising Commodity Prices Place Pressure on Japan''s Coffee Manufacturers
Ongoing Economic Concerns Encourages Home Consumption of Hot Drinks
Convenience Remains the Key To Rising Sales of Hot Drinks
the Spotlight Falls on Hot Drinks Which Are Beneficial for Disease Prevention
Market Data
Appendix
Production/import/export Data
Definitions
Sources
Summary 15 Research Sources

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