Hair Care in the Philippines - Market Research Report
As standard shampoos in the Philippines was beginning to mature, manufacturers turned to introducing new steps in the hair care regime to drive growth in the Philippines. These included products such as conditioners, hair masques and hair serums. Many manufacturers aggressively marketed these products in 2011, claiming that more is needed than just shampoo to have beautiful hair. As a result of their marketing efforts, conditioners saw current value growth of 10% in 2011. Euromonitor International''s Hair Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change. Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents. Data coverage: market sizes (h...