Hair Care in the Philippines - Market Research Report

As standard shampoos in the Philippines was beginning to mature, manufacturers turned to introducing new steps in the hair care regime to drive growth in the Philippines. These included products such as conditioners, hair masques and hair serums. Many manufacturers aggressively marketed these products in 2011, claiming that more is needed than just shampoo to have beautiful hair. As a result of their marketing efforts, conditioners saw current value growth of 10% in 2011.

Euromonitor International''s Hair Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

 
Published: July 2012             No. of Pages: 30        Price: US $ 900

Buy Now

Table of Contents
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Splash Corp in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Splash Corp: Key Facts
Summary 2 Slash Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Splash Corp: Competitive Position 2011
Executive Summary
Beauty and Personal Care Sees Slower Growth in 2011
Gaining Sales Through Reducing Volumes
Unilever Philippines Remains on Top
Store-based Retailing Is Still the Dominant Channel
Stronger Growth Is Over the Horizon
Key Trends and Developments
the Competition in Direct Selling Is Revived Through the Entry of New Players
Direct Imports Flood the Market
New Steps in Beauty Regimes Increase Growth
Cheap Beauty Services Challenge Beauty and Personal Care Products
Single-person Households Lead To the Potential for Double-digit Growth of Niche Products
Market Data
Definitions
Sources
Summary 4 Research Sources

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