Eye Care in Estonia
Eye care grew by 5% in current value
terms to record sales of EUR0.7 million in 2011 in Estonia. Instead of saving
money and reducing expenditure, consumers started to pay more attention to
their health, which in turn increased the purchase of eye care products.
Another supportive factor was that real wages started to grow in the third
quarter of 2011 after the decrease lasting for eleven consecutive quarters.
Headlines
Euromonitor International's Eye Care
in Estonia report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. Forecasts to 2016
illustrate how the market is set to change.
Product coverage:
Allergy Eye Care, Standard Eye Care.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over
30 years experience of publishing market research reports, business reference
books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique
capability to develop reliable information resources to help drive informed
strategic planning.
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning 2007-2011
Table 5 Eye Care Company Shares 2007-2011
Table 6 Eye Care Brand Shares 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Economy Shows Strong Signs of Recovery and Sales Increase
Health Organisations Try To Raise Consumer Awareness
International Players Strengthen Their Positions
Chemists/pharmacies Hold the Leading Position
Value Sales Expected To Record Steady Growth Over Forecast Period
Key Trends and Developments
Economic Conditions Help Drive Consumer Health Sales
Allowing OTC Medicines for Sale in Other Retailing Channels
Estonian Population Is Ageing
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2009-2011
Sources
Summary 2 Research Sources
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning 2007-2011
Table 5 Eye Care Company Shares 2007-2011
Table 6 Eye Care Brand Shares 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Economy Shows Strong Signs of Recovery and Sales Increase
Health Organisations Try To Raise Consumer Awareness
International Players Strengthen Their Positions
Chemists/pharmacies Hold the Leading Position
Value Sales Expected To Record Steady Growth Over Forecast Period
Key Trends and Developments
Economic Conditions Help Drive Consumer Health Sales
Allowing OTC Medicines for Sale in Other Retailing Channels
Estonian Population Is Ageing
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2009-2011
Sources
Summary 2 Research Sources
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