Bleach in Mexico
The health and sanitary emergency brought about by the AH1N1 virus fuelled sales of bleach during 2009 by 9%, a considerable rise given that bleach is a very mature product category in Mexico. After a drop in sales during 2010 after the threat to the public’s health had been overcome, bleach sales returned to normal growth during 2011, rising by 2% in volume terms. However, a new emergency developed during the last two months of 2011 and the first few months of 2012. This time the situation was...
Euromonitor International''s Bleach in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Published : July 2012 No. of Pages : 20 Price:US$900
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Alen Del Norte SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Alen Del Norte SA de CV: Key Facts
Company Background
Production
Summary 2 Alen Del Norte SA de CV: Production locations 2011
Competitive Positioning
Summary 3 Alen Del Norte SA de CV: Competitive Position 2011
Executive Summary
Slow and Steady Growth of Home Care Products During 2011
Players Employ Promotions To Stimulate Sales
Innovation Remains An Important Differentiation Driver
Expansion of Discount and Convenience Stores Influences Packaging
Rise in Number of Households Will Help Boost Healthy Forecast Market Growth
Key Trends and Developments
Expansion of Discount Stores Promotes Smaller Packaging and Private Label
Promotions Become the Most Used Strategy To Encourage Sales
Innovation As A Differentiation Tool Gains Importance
Changes in the Nature of Households Impact on Products
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Alen Del Norte SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Alen Del Norte SA de CV: Key Facts
Company Background
Production
Summary 2 Alen Del Norte SA de CV: Production locations 2011
Competitive Positioning
Summary 3 Alen Del Norte SA de CV: Competitive Position 2011
Executive Summary
Slow and Steady Growth of Home Care Products During 2011
Players Employ Promotions To Stimulate Sales
Innovation Remains An Important Differentiation Driver
Expansion of Discount and Convenience Stores Influences Packaging
Rise in Number of Households Will Help Boost Healthy Forecast Market Growth
Key Trends and Developments
Expansion of Discount Stores Promotes Smaller Packaging and Private Label
Promotions Become the Most Used Strategy To Encourage Sales
Innovation As A Differentiation Tool Gains Importance
Changes in the Nature of Households Impact on Products
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources
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