The Future of the Bakery and Cereals Market in China, to 2016


The report presents detailed analysis on the Bakery and Cereals Market consumption trends in China, historic and forecast Bakery and Cereals Market consumption volumes and values at market and category level, brand share and distribution channel data.
The report provides the latest, detailed data on dynamics in the Chinese Bakery and Cereals Market market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
China Bakery and Cereals Market Dynamics, by Category, by Volume 2006–16
Cakes, Pastries and Sweet Pies constitute the largest category by volume in the overall Bakery and Cereals market in China, closely followed by Bread and Rolls. The Savory Biscuits category is expected to be the fastest growing during the forecast period. While rest of the categories have low to moderate market presence, Energy Bars and Baking Ingredients have negligible market shares. Overall, the Bakery and Cereals market is likely to record higher growth by volume during the forecast period.
Reasons to buy
  • Detailed category coverage is provided, covering twelve product segments that include: Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods, Baking Mixes, and Baking Ingredients.
  • Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
  • Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

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