The Future of Ice cream Market in India, to 2016


Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
India Ice Cream Market Dynamics, by Category, by Volume 2006–16
Impulse Ice Cream has the largest market share in India in terms of volume. Artisanal Ice Cream, the smallest segment, is fast gaining acceptance and is expected to be the fastest growing category. Growth in the Take-Home Ice Cream category is likely to be the slowest.
The report provides the latest, detailed data on dynamics in the Indian Ice Cream market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Reasons to buy
  • Detailed category coverage is provided, covering three product segments that include:  Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream.
  • Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
  • Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Contact sales@marketreportsonline.com to order your copy of this report OR for further information.


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