Local Search Market in India 2012


Local Search Market in India to grow at a healthy rate as internet penetration increases and local search increases their offerings and spread out in different platforms like mobile and offline.
The report begins with an introduction which explains the features of online and offline searches and how they have evolved with time. Further, the advantages of local searches are explained. It also gives a snapshot of global search market and the popular uses of search engine. Global market share for 2011-12 is also illustrated. In the market overview section the market size of local search in India is shown along with the growth rate. It also shows the percentage of successful local searches in India. Next the major offline search modes are described. In the next section the business model for both online and offline modes are explained.
In the next section drivers and challenges has been highlighted. Drivers include increase in phone based local searches. Proliferation of internet has also been instrumental in increasing the demand for local searches. Rise of mobile internet is yet another driver for the rise of phone based local searches. It has also been found that local search advertisements are more cost effective for small businessman. Also offline based local search in regional languages will further boost the market for the same. Challenges identified are search engines are acting as default sites for local search as well. Offline searches further face the barrier of ‘paperless environment’ where corporate houses encourage less use of paper. Also a large section of population in India cannot use local search because they are not aware of the concept and also they are not conversant in English whereas bulk of the search results are in English only.
Trends identified include increase in PE/VC investments in local search engine sites. Also many local search sites are migrating to other platforms like mobile platform. Some other local search engines are providing other additional services in order to garner a greater market share. In order to increase their offerings some of the local search engines are entering into a JV with other players.
The competition section begins with complete traffic statistics of the major players. It includes ranks, audience snapshot, technical details and most viewed sub domains. The summary slide lists the major local search engine brands and their corresponding phone number and websites. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed. The last section offers strategic recommendations for the players in the local search market.

Published : June 2012                   No. of Pages : 55                   Price: US$795
Buy Now

Page 1: Executive Summary
Introduction
Page 2: Features of local search (Online and Offline)
Page 3: Evolution of online and offline search
Page 4: Local Search Advertising Benefits
Page 5: Global Market Overview: Global Online Search Market (2011-2014e); Global Market Share
(2011-12); Major uses of search engine
Market Overview
Page 6: Local Search Market Overview (1/2)-Market size and growth (value wise) (2010-2015e),
Top Internet Markets (2012); Local Searches: India
Page 7: Local Search Market Overview (2/2) – Major offline Search Modes
Business Model
Page 8: Business Model-Online
Page 9: Business Model- Offline
Drivers & Challenges
Page 10: Drivers-Summary
Page 11- 15: Key drivers
Page 16: Challenges-Summary
Page 17-20: Key challenges
Trends
Page 21: Summary
Page 22-25: Key trends
Competition
Page 26: Traffic Statistics: Summary
Page 27-33: Traffic Statistics: Company-wise
Page 34: Major players – Summary
Page 35-53: Major players
Strategic Recommendations
Page 54: Key Strategic Recommendations
Appendix
Page 55: Appendix

Comments

Post a Comment

Popular posts from this blog

MarketReportsOnline: Indonesia Rubber Industry Analysis

Image
MarketReportsOnline.com adds "Assessment of Indonesia's Rubber Industry Analysis 2015" report to its research store. The global market is currently in its fourth year of surplus of natural rubber. The excess supply situation has caused stocks to pile high and prices are falling steadily. It is expected that global surplus by the year 2020 will be approximately 1 million tons of natural rubber and 3 million tons of synthetic rubber.World demand for natural rubber, which is primarily used to manufacture tires, is cooling down due to the economic downturn in China. Asia accounts for 93% of the world natural rubber production with Thailand being the largest producer followed by Indonesia and Vietnam. Other large rubber producers in the region include India, China and Malaysia. Complete report available at http://www.marketreportsonline.com/442401.html .    China is the world’s largest consumer of natural rubber followed by India and the United States. In
Read more

Latest Guide to Chinese Pharmaceutical GMP Regulations

Image
China possesses a fourth population in the world and has one of the largest drug markets round the world. By 2011, sales on the Chinese drug market have reached RMB 1550 billion (about US$246 billion), an increase of 7.08 fold over 2000 level. A series of factors, such as an increasingly ageing population, accelerating growth of urban population as well as expansion of healthcare covering urban and rural will grow the Chinese drug market with a growth rate over 25 percent per annum in next three years. China is expected to become the second largest drug market in the world by 2015. Since the reform and open door policy implemented by Chinese authorities in the late 1970s, the door of the Chinese drug market began opening up to the world step by step, which not only gave a fillip to the imported drugs from overseas pharmaceutical manufacturers but also attracted overseas investors to establish the foreign investment enterprises, including “Sino-foreign equity joint ventures (EJV)”,
Read more

Construction in Bahrain – Key Trends and Opportunities to 2015

Image
Synopsis This report provides detailed market analysis, information and insights into the Bahrain construction market, including: • Top level overview of the construction industry in Bahrain • Current, historic and forecast market value and trends of individual markets and categories supported by detailed descriptions of individual markets in the industry • Profiles of the top construction companies in Bahrain • Profiles of the ten largest construction projects in Bahrain Summary The Bahrain construction industry had been growing at a robust pace prior to the onset of the global financial crisis. This growth had been fuelled by the country’s long-term efforts to diversify its economy, efforts which have led to the emergence of Bahrain as the financial capital of the Middle East and have also led to many multinational companies establishing their Middle Eastern bases in the country, attracted by favorable tax policies and the country’s strategic location in the center of the Gulf
Read more