Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Airport Industry - 2012-2013 : Survey Intelligence


Synopsis• Analysis of opinions drawn from leading airport industry executives.
• Analysis on how marketing expenditure, business strategies and practices in the airport industry are set to change in 2012-2013.
• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

SummaryThis report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the airport industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of airport industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope• The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

Published : June 2012                       No. of Pages : 79                         Price: US$1250
Buy Now

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Executive Summary
3 Global Airports Industry Supplier Marketing Spend Activity3.1 Annual Marketing Budgets: Global Airports Industry Suppliers
3.1.1 Annual marketing budgets by region: global airports industry suppliers
3.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
3.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
3.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
3.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
3.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
3.3 Future Investment by Media Channel: Global Airports Industry Suppliers
3.3.1 Future investment by media channel by region: global airports industry suppliers
3.3.2 Planned change in marketing spend by company turnover: global airports industry suppliers
3.4 Global Airports Industry Suppliers’ Future Investment in Marketing and Sales
3.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
3.4.2 Planned investment in marketing and sales by turnover: global airports industry suppliers
4 Marketing and Sales Behaviors and Strategies in 2012-20134.1 Key Marketing Aims for 2012-2013: Global Airports Industry Suppliers
4.1.1 Key marketing aims by region: global airports industry suppliers
4.1.2 Key marketing aims by company turnover: global airports industry suppliers
4.1.3 Key marketing aims by revenue growth expectations: global airports industry suppliers
4.2 Essential Amendments to Marketing Activities in 2012-2013
4.2.1 Amendments to marketing activities by region: global airports industry suppliers
4.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
4.3 Use of New Media for Business Prospects: Global Airports Industry Suppliers
4.3.1 Use of new media by region: global airports industry suppliers
4.3.2 Use of new media by company turnover: global airports industry suppliers
4.4 Critical Success Factors for Choosing a Marketing Agency
4.4.1 Critical success factors by region: global airports industry suppliers
4.4.2 Critical success factors by company turnover: global airports industry suppliers
5 Appendix5.1 Full survey results
5.2 Methodology
5.3 Contact us
5.4 About ICD Research
5.5 Disclaimer
List of Tables
List of Figures



Comments

Post a Comment

Popular posts from this blog

MarketReportsOnline: Indonesia Rubber Industry Analysis

Image
MarketReportsOnline.com adds "Assessment of Indonesia's Rubber Industry Analysis 2015" report to its research store. The global market is currently in its fourth year of surplus of natural rubber. The excess supply situation has caused stocks to pile high and prices are falling steadily. It is expected that global surplus by the year 2020 will be approximately 1 million tons of natural rubber and 3 million tons of synthetic rubber.World demand for natural rubber, which is primarily used to manufacture tires, is cooling down due to the economic downturn in China. Asia accounts for 93% of the world natural rubber production with Thailand being the largest producer followed by Indonesia and Vietnam. Other large rubber producers in the region include India, China and Malaysia. Complete report available at http://www.marketreportsonline.com/442401.html .    China is the world’s largest consumer of natural rubber followed by India and the United States. In
Read more

Latest Guide to Chinese Pharmaceutical GMP Regulations

Image
China possesses a fourth population in the world and has one of the largest drug markets round the world. By 2011, sales on the Chinese drug market have reached RMB 1550 billion (about US$246 billion), an increase of 7.08 fold over 2000 level. A series of factors, such as an increasingly ageing population, accelerating growth of urban population as well as expansion of healthcare covering urban and rural will grow the Chinese drug market with a growth rate over 25 percent per annum in next three years. China is expected to become the second largest drug market in the world by 2015. Since the reform and open door policy implemented by Chinese authorities in the late 1970s, the door of the Chinese drug market began opening up to the world step by step, which not only gave a fillip to the imported drugs from overseas pharmaceutical manufacturers but also attracted overseas investors to establish the foreign investment enterprises, including “Sino-foreign equity joint ventures (EJV)”,
Read more

Construction in Bahrain – Key Trends and Opportunities to 2015

Image
Synopsis This report provides detailed market analysis, information and insights into the Bahrain construction market, including: • Top level overview of the construction industry in Bahrain • Current, historic and forecast market value and trends of individual markets and categories supported by detailed descriptions of individual markets in the industry • Profiles of the top construction companies in Bahrain • Profiles of the ten largest construction projects in Bahrain Summary The Bahrain construction industry had been growing at a robust pace prior to the onset of the global financial crisis. This growth had been fuelled by the country’s long-term efforts to diversify its economy, efforts which have led to the emergence of Bahrain as the financial capital of the Middle East and have also led to many multinational companies establishing their Middle Eastern bases in the country, attracted by favorable tax policies and the country’s strategic location in the center of the Gulf
Read more